Will Marvel downplay Avengers: Infinity War like they downplayed Captain America: Civil War?

Marvel downplayed Civil War? Someone must’ve forgotten to tell me, because I recall every possible piece of merchandise being marketed as Team Cap or Team Iron Man. I think I still have a Team Cap vs. Team Iron Man tissue box somewhere… Literally every possible piece of merchandise was branded for Civil War. green arrow and black canary costumes 

As for marketing, Civil War was giant. Leading up to release, nearly every media outlet was speculating what would happen, the trailers were poured over countless times, and Civil War has all the movie buzz of that season. The press tour was pretty extensive as well. I remember my friends and I freaking out about Spider-Man’s debut months before Civil War hit theaters. The hype was huge.

Infinity War is shaping up to be even bigger than Civil War, maybe bigger than Avengers, of 2012. The Infinity War trailer practically broke the internet in November, five-ish months before Infinity War’s release. If a trailer in Novembergot that much hype, think how big the actual movie, in May, is going to be. injustice 2 joker costumes

Marvel is bringing home the marketing for Infinity War. I don’t think we’ll see as many Infinity War logos slapped on various ordinary products, but merchandise will be huge. Action figures, t-shirts, posters, LEGO sets, and that’s just the basic stuff. You can already buy some of the toys and things. Even now, in February, actors and actressss are starting to give interviews discussing Infinity War, and I can only imagine what the full press tour will look like. Marvel is marketing this movie as the culmination of ten years of movies. The big one, the climax, the end of what movies we’ve seen thus far, the beginning of a completely different MCU. It’s packed with so many characters. The storyline is so epic. I mean, all the superheroes in the MCU teaming up, with the balance of the world (maybe the galaxy? maybe the universe?) hanging in balance? This movie is going to be great. alice madness returns misstitched dress

The stakes are high, but so is the anticipation.

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